Overview

Problem Statement
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Secondary Research

Observations & Solutions 📌
1 - It's been shown that anyone can easily create an account on these apps, leading to an increase in crimes and scams.
Solution - Document verification is necessary to filter out fake users, prevent scams, and verify individuals' identities.
2 - Certain apps require users to answer numerous questions during onboarding, potentially violating UX principles.
Solution - Streamline the onboarding process by requesting only essential data necessary for app usage.
3 - Dating/matrimonial apps predominantly rely on swiping based on looks for matching, overlooking deeper compatibility aspects.
Solution - Implement a compatibility check quiz based on questions and shared interests to enhance matchmaking.
4 - Users often become distracted as they engage with multiple options simultaneously.
Solution - Restrict communication to one person at a time, unmatching before connecting with another user.
5 - A lack of authenticity is observed on these apps and users perceive a lack of genuineness.
Solution - Provide a option to upload an introduction video on their profiles for connecting with other users. This allows users to see how the other person speaks, sounds, and their personality. Pictures and text alone can't fully capture a person's personality, so this feature helps users connect easily and build trust.
6 - The cluttered and confusing UI of some of these apps makes the experience less enjoyable.
Solution - Create visually pleasing UI design to improve usability, leading to a more engaging and satisfying user experience overall.
Empathy Mapping



Brainstorming 🧠

User Flow

Color Palette and Typography 🎨


The Final Design After Iterations 👉







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Made with ❤️ by Ankita Saurav